ABOUT THE CLIENT:
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries nearly 3700 hotels and 480000 rooms.
Mercure will be launching a new lobby lounge concept named Mei Shi to cater to Chinese guests’ characteristics. With the philosophy of “Simplicity”, “Attractiveness”, “Affordability” and “Authenticity”, the lobby lounge will feature different themed pods to serve various purposes including the snacking pod (Chinese & western), marketing/beverage pod, tea pod, work pod and luggage pods. Technical requirements and guidelines are being worked out by D&TS team AccorHotels Greater China.
>> Logo, poster,brochure,tri-fold,online promotion, package design
>> Graphic guidelines (VI book) production
>> Brand validation
WEBSITE: www.accorhotels.com, www.mercure.com.cn